The ouroboros is an ancient symbol of cyclicality and constant re-creation—like a record on repeat that sounds a little better each time it starts over again. Ouroboros was also the title of one of the tracks on The Mars Volta's album, The Bedlam in Goliath. The gig poster marked the band's September, 2008 NYC stop at the Hammerstein Ballroom in Manhattan.
4-color process screen print
TNS—part of Kantar, one of the world's largest insight, information and consultancy groups—delivers precise plans to identify growth opportunities for clients. There are four ways TNS can help clients grow their business: Through loyalty and new spend, new customers, new products and services, and new markets.
We wanted to see which paths some of the well-known businesses we respect the most took to grow from seed to giant, so we researched growth-driving events over the course of their histories and visualized them as tree rings. Each color represents one of the four paths to growth. By looking at a company's Growth Rings, it's easy to very clearly see the main path they've taken.
Roles: Creative direction, art direction and design
Designer: Laura Pizzoferrato
18x24, series of three
What's your flavor category?
Brooklyn Victory Garden wanted a poster to hang next to their cold case that would help guide beer-loving shoppers in picking their ideal brew. The poster breaks down the seven flavor categories of beer and gives example pairings for each. Each category is marked according to BVG's product signage system to make it easy for shoppers to find the products matching their preferred style.
In October of 2010 BKI SoHo closed it's doors for one day to accommodate filming for a segment of the TV show 30 Rock. The poster clearly gave all of the necessary info in an organized, on-brand typographic way. But it was small, so it was important that from far away viewers get the single, standout message.