Bringing the human aspect of pretrial jailing to life to inspire action
When human values connect with strategy in the right way, considerable rewards are possible, because deeper engagement is achieved with supporters who can scale your mission by advocating to their network of peers.
To support the Governor’s package of criminal justice bills, FWD.us came to Global Strategy Group to run a four-week data-driven digital campaign in New York. We engaged progressive voters, educating and persuading them in Republican-controlled Senate districts, and creating a surround-sound effect within Albany.
Digital Creative that brought the human experience of pretrial jailing to life via quotes and infographics inspired more than 10,000 emails to the Governor from people motivated to take action.
My role: Creative direction + art direction and design.