Helping medical professionals talk to patients about race and gender identity

Sensitivity when talking about race and gender identity is paramount for medical professionals — and so is the need to be able to discuss these topics in a sensitive way when providing care to patients.

The CT State Medical Society came to Global Strategy Group for help bringing a toolkit to life aimed at supporting their medical professionals in becoming more comfortable asking sensitive questions around race, ethnicity, sexuality, and gender. This information is important data that will enable them to provide the best care to patients.

The toolkit, including a data collection guide, workshop activity sheets, and posters, was distributed for use among CTSMS’ partner facilities. We branded it specifically to feel upbeat, friendly and human — to encourage use of the information and transparency with patients.

My role: Creative direction + art direction and design.