Branded Content


Helping Con Edison to engage with fans on Twitter

Conserving energy is important, especially in the hot and humid NYC summer when continually-running air conditioners and other appliances can put a strain on the system and cost both the city and consumers. Helping to raise awareness in the public affairs space, GSG works with the energy giant to plan, create and share content through digital advertising and organic social media engagement. Animated gifs and static ads work best when designed to be shareable uniquely for each platform. The following are part of a series of Twitter gifs created to promote summer energy saving tips.