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	<title>Hyperfocus Studio</title>
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	<link>http://hyperfocusnyc.com/blog</link>
	<description></description>
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		<title>Monday Find: Scott Marr</title>
		<link>http://hyperfocusnyc.com/blog/2010/05/24/monday-find-scott-marr/</link>
		<comments>http://hyperfocusnyc.com/blog/2010/05/24/monday-find-scott-marr/#comments</comments>
		<pubDate>Mon, 24 May 2010 13:25:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Found Online]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Behance]]></category>
		<category><![CDATA[Behance Network]]></category>
		<category><![CDATA[Scott Marr]]></category>
		<category><![CDATA[surrealism]]></category>

		<guid isPermaLink="false">http://hyperfocusnyc.com/blog/?p=671</guid>
		<description><![CDATA[


This portfolio of fabulous surrealist drawings done by Scott Marr is featured on the Behance Network this morning. I&#8217;m not sure if he offers prints of his work but it&#8217;s certainly worth looking into. Simply amazing.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.behance.net/Gallery/portfolio/510590"><img class="alignnone size-full wp-image-672" title="1658581273709312" src="http://hyperfocusnyc.com/blog/wp-content/uploads/2010/05/1658581273709312.jpg" alt="" width="480" height="331" /></a></p>
<p><a href="http://www.behance.net/Gallery/portfolio/510590"><img class="alignnone size-full wp-image-673" title="1658581273709414" src="http://hyperfocusnyc.com/blog/wp-content/uploads/2010/05/1658581273709414.jpg" alt="" width="480" height="335" /></a></p>
<p><a href="http://www.behance.net/Gallery/portfolio/510590"><img class="alignnone size-full wp-image-674" title="1658581273709734" src="http://hyperfocusnyc.com/blog/wp-content/uploads/2010/05/1658581273709734.jpg" alt="" width="480" height="360" /></a></p>
<p><strong>This portfolio of fabulous surrealist drawings</strong> done by <a href="http://www.behance.net/Gallery/portfolio/510590">Scott Marr</a> is featured on the <a href="http://www.behance.net/">Behance Network</a> this morning. I&#8217;m not sure if he offers prints of his work but it&#8217;s certainly worth looking into. Simply amazing.</p>
]]></content:encoded>
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		<item>
		<title>Kitchen La Bohème</title>
		<link>http://hyperfocusnyc.com/blog/2010/05/06/kitchen-la-boheme/</link>
		<comments>http://hyperfocusnyc.com/blog/2010/05/06/kitchen-la-boheme/#comments</comments>
		<pubDate>Thu, 06 May 2010 13:45:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Kitchen La Bohème]]></category>
		<category><![CDATA[Sweeties]]></category>
		<category><![CDATA[Sweeties New York Pastry Co.]]></category>

		<guid isPermaLink="false">http://hyperfocusnyc.com/blog/?p=617</guid>
		<description><![CDATA[

Above is a very sweet little design I did for a new food blog, Kitchen La Bohème. Kitchen La Bohème focuses on pure vegetarian (vegan) culinary secrets, new recipes and menus, as well as new products and worthwhile restaurants discovered in NYC and beyond. The blog will feature lots of great food photography and graphic [...]]]></description>
			<content:encoded><![CDATA[<p><strong><a href="http://www.kitchenlaboheme.com"></a><a href="http://www.kitchenlaboheme.com"><img class="alignnone size-full wp-image-684" title="1_kitch_new1" src="http://hyperfocusnyc.com/blog/wp-content/uploads/2010/05/1_kitch_new1.jpg" alt="" width="458" height="504" /></a><br />
</strong></p>
<p><strong>Above is a very sweet little design I did for a new food blog</strong>, <em><a href="http://www.kitchenlaboheme.com/">Kitchen La Bohème</a>.</em> <em>Kitchen La Bohème</em> focuses on pure vegetarian (vegan) culinary secrets, new recipes and menus, as well as new products and worthwhile restaurants discovered in NYC and beyond. The blog will feature lots of great food photography and graphic design in addition to recipes, tips and stories.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>These Sweeties Have a Secret</title>
		<link>http://hyperfocusnyc.com/blog/2010/04/18/these-sweeties-have-a-secret/</link>
		<comments>http://hyperfocusnyc.com/blog/2010/04/18/these-sweeties-have-a-secret/#comments</comments>
		<pubDate>Sun, 18 Apr 2010 21:04:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Nathan Sayers]]></category>
		<category><![CDATA[Sweeties]]></category>
		<category><![CDATA[Sweeties New York Pastry Co.]]></category>

		<guid isPermaLink="false">http://hyperfocusnyc.com/blog/?p=599</guid>
		<description><![CDATA[
The Sweeties photo shoot went wonderfully. Special thanks to photographer Nathan Sayers! Above is the promo ad to announce Sweeties&#8217; launch at the Greenpoint Food Market on May 22. As part of the campaign, I&#8217;ve also designed a blog where you can follow along through the launch date and beyond to see what&#8217;s happening with [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.sweetiesnyc.blogspot.com"><img class="alignnone size-full wp-image-600" title="sweeties_blast" src="http://hyperfocusnyc.com/blog/wp-content/uploads/2010/04/sweeties_blast.jpg" alt="" width="486" height="642" /></a></p>
<p><strong>The Sweeties photo shoot</strong> went wonderfully. Special thanks to photographer Nathan Sayers! Above is the promo ad to announce Sweeties&#8217; launch at the <a href="http://www.greenpointfoodmarket.wordpress.com">Greenpoint Food Market</a> on May 22. As part of the campaign, I&#8217;ve also designed a <a href="http://www.sweetiesnyc.blogspot.com">blog</a> where you can follow along through the launch date and beyond to see what&#8217;s happening with the brand, and a <a href="http://www.facebook.com/pages/Sweeties-New-York-Pastry-Co/114819741876329?ref=ts">Facebook fan page</a> where you can interact with other fans and participate in a Guess the Secret discussion to win a complimentary mini Sweetie at the launch event. A full web site is currently under construction and won&#8217;t be revealed until after the Food Market launch, so you&#8217;ll have to be patient for that&#8230;</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Progress Report</title>
		<link>http://hyperfocusnyc.com/blog/2010/04/08/progress-report/</link>
		<comments>http://hyperfocusnyc.com/blog/2010/04/08/progress-report/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 18:17:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Nathan Sayers]]></category>
		<category><![CDATA[Sweeties]]></category>
		<category><![CDATA[Sweeties New York Pastry Co.]]></category>

		<guid isPermaLink="false">http://hyperfocusnyc.com/blog/?p=587</guid>
		<description><![CDATA[
This coming Tuesday I&#8217;ll be shooting for the Sweeties New York Pastry Co. project with photographer Nathan Sayers, whom I&#8217;ve shot with plenty of times while working as the Associate Art Director for Dance Spirit magazine over the years. We&#8217;ll be working in his studio on product shots for the web site as well as [...]]]></description>
			<content:encoded><![CDATA[<p><strong><span style="font-weight: normal;"><img class="alignnone size-full wp-image-588" title="Picture 2" src="http://hyperfocusnyc.com/blog/wp-content/uploads/2010/04/Picture-2.png" alt="" width="482" height="313" /></span></strong></p>
<p><strong>This coming Tuesday I&#8217;ll be shooting for the Sweeties New York Pastry Co. project</strong> with photographer Nathan Sayers, whom I&#8217;ve shot with plenty of times while working as the Associate Art Director for <em>Dance Spirit</em> magazine over the years. We&#8217;ll be working in his studio on product shots for the web site as well as for an advertising campaign I&#8217;ve developed. Chat Plates from the MoMA Store are involved, but that&#8217;s all I can say for now&#8230;</p>
<p>Above is a screen shot of some of Nathan&#8217;s work and you can see more at <a href="http://www.nathansayers.com">www.nathansayers.com</a>.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Sweeties</title>
		<link>http://hyperfocusnyc.com/blog/2010/03/23/sweeties/</link>
		<comments>http://hyperfocusnyc.com/blog/2010/03/23/sweeties/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 17:34:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Sweeties]]></category>
		<category><![CDATA[Sweeties New York Pastry Co.]]></category>

		<guid isPermaLink="false">http://hyperfocusnyc.com/blog/?p=576</guid>
		<description><![CDATA[

Above is some of the initial branding work for a new project: a wholesale homestyle vegan bakery. You can see  a sneak peak at the logo and identity set I&#8217;ve developed and designed for the brand, playing off the feel of a recipe card. A marketing/advertising campaign, as well as packaging and a web site, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://hyperfocusnyc.com/blog/wp-content/uploads/2010/03/Picture-11.png"><img class="alignnone size-full wp-image-577" title="Picture 11" src="http://hyperfocusnyc.com/blog/wp-content/uploads/2010/03/Picture-11.png" alt="" width="297" height="149" /></a></p>
<p><a href="http://hyperfocusnyc.com/blog/wp-content/uploads/2010/03/Picture-101.png"><img class="alignnone size-full wp-image-580" title="Picture 10" src="http://hyperfocusnyc.com/blog/wp-content/uploads/2010/03/Picture-101.png" alt="" width="486" height="468" /></a></p>
<p><strong>Above is some of the initial branding work</strong> for a new project: a wholesale homestyle vegan bakery. You can see  a sneak peak at the logo and identity set I&#8217;ve developed and designed for the brand, playing off the feel of a recipe card. A marketing/advertising campaign, as well as packaging and a web site, are currently in the beginning stages of being developed with an expected launch date of May 22.</p>
]]></content:encoded>
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		<title>Typography Kaleidoscope</title>
		<link>http://hyperfocusnyc.com/blog/2010/03/12/typography-kaleidoscope/</link>
		<comments>http://hyperfocusnyc.com/blog/2010/03/12/typography-kaleidoscope/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 19:25:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Found Online]]></category>
		<category><![CDATA[Graphic Design]]></category>

		<guid isPermaLink="false">http://hyperfocusnyc.com/blog/?p=556</guid>
		<description><![CDATA[
I just came across this amazing set of kaleidoscopes with patterns made from type. According to the artist, Katerna Orlikova, the idea was based off of the topic, &#8220;Light and Typography.&#8221; You can read more about the project and see more images here.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.behance.net/Gallery/Kaleidoscope-made-from-typography/435006"><img class="alignnone size-full wp-image-561" title="kaleidoscope" src="http://hyperfocusnyc.com/blog/wp-content/uploads/2010/03/kaleidoscope1.jpg" alt="" width="486" height="1371" /></a></p>
<p><strong>I just came across this amazing set of kaleidoscopes</strong> with patterns made from type. According to the artist, Katerna Orlikova, the idea was based off of the topic, &#8220;Light and Typography.&#8221; You can read more about the project and see more images <a href="http://www.behance.net/Gallery/Kaleidoscope-made-from-typography/435006">here</a>.</p>
]]></content:encoded>
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		<item>
		<title>Monday Find</title>
		<link>http://hyperfocusnyc.com/blog/2010/03/01/monday-find-4/</link>
		<comments>http://hyperfocusnyc.com/blog/2010/03/01/monday-find-4/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 17:11:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Found Online]]></category>
		<category><![CDATA[Cancer Society of Finland]]></category>
		<category><![CDATA[FWD Helsinki]]></category>
		<category><![CDATA[Joni Kukkohovi]]></category>

		<guid isPermaLink="false">http://hyperfocusnyc.com/blog/?p=527</guid>
		<description><![CDATA[

This series of billboards created by Joni Kukkohovi for the Cancer Society of Finland blew me away. Each one was crafted using actual cigarettes. The fabulous campaign earned Joni and his creative team plenty of awards, including Cannes Lions, Eurobest, Cresta and Epica.
The full campaign can be viewed on the Behance Network, here. To find [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.behance.net/Gallery/Cancer-Society-Of-Finland/432435"><img class="alignnone size-full wp-image-528" title="1527721266962723" src="http://hyperfocusnyc.com/blog/wp-content/uploads/2010/03/1527721266962723.jpg" alt="" width="352" height="500" /></a></p>
<p><a href="http://www.behance.net/Gallery/Cancer-Society-Of-Finland/432435"><img class="alignnone size-full wp-image-529" title="1527721266962745" src="http://hyperfocusnyc.com/blog/wp-content/uploads/2010/03/1527721266962745.jpg" alt="" width="353" height="500" /></a></p>
<p><strong>This series of billboards created by Joni Kukkohovi for the Cancer Society of Finland</strong> blew me away. Each one was crafted using actual cigarettes. The fabulous campaign earned Joni and his creative team plenty of awards, including Cannes Lions, Eurobest, Cresta and Epica.</p>
<p>The full campaign can be viewed on the Behance Network, <a href="http://www.behance.net/Gallery/Cancer-Society-Of-Finland/432435">here</a>. To find out more about Joni and his business, FWD Helsinki, visit <a href="http://www.fwd.fi/">www.fwd.fi/</a></p>
]]></content:encoded>
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		<title>Love! Roundup</title>
		<link>http://hyperfocusnyc.com/blog/2010/02/26/love-roundup-2/</link>
		<comments>http://hyperfocusnyc.com/blog/2010/02/26/love-roundup-2/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 16:02:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Found Online]]></category>
		<category><![CDATA[Love! Roundup]]></category>
		<category><![CDATA[Ampersandwich T-shirt]]></category>
		<category><![CDATA[Bulb Light]]></category>
		<category><![CDATA[Come In/Go Away Doormat]]></category>
		<category><![CDATA[Goodnight Bush]]></category>
		<category><![CDATA[I Am Not A Paper Cup]]></category>
		<category><![CDATA[Photoshop magnets]]></category>
		<category><![CDATA[Rapidograph]]></category>
		<category><![CDATA[Tweetbottle]]></category>
		<category><![CDATA[Typographic Cookbook]]></category>
		<category><![CDATA[Visual History of Typefaces]]></category>

		<guid isPermaLink="false">http://hyperfocusnyc.com/blog/?p=523</guid>
		<description><![CDATA[
Welcome to February&#8217;s Love! Roundup. These are some favorite things I&#8217;ve discovered online over the past month, from the Love! folder I keep on my Mac&#8217;s desktop:
1. Ampersandwich Tee
For Typophiles and those who just can&#8217;t get enough of ampersands. Who doesn&#8217;t want an Ampersandwich?!
2. Bulb Lantern
A fabulous twist on traditional paper lanterns.
3. Goodnight Bush
Hilarious parody [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-524" title="feb_love" src="http://hyperfocusnyc.com/blog/wp-content/uploads/2010/02/feb_love.jpg" alt="" width="500" height="1389" /></p>
<p><strong>Welcome to February&#8217;s Love! Roundup.</strong> These are some favorite things I&#8217;ve discovered online over the past month, from the Love! folder I keep on my Mac&#8217;s desktop:</p>
<p><strong>1. </strong><a href="http://shop.simplebits.com/product/ampersandwich-tee"><strong>Ampersandwich Tee</strong></a><br />
For Typophiles and those who just can&#8217;t get enough of ampersands. Who doesn&#8217;t want an Ampersandwich?!</p>
<p><strong>2. </strong><a href="http://www.kyouei-ltd.co.jp/shop-bulb-l.html"><strong>Bulb Lantern</strong></a><br />
A fabulous twist on traditional paper lanterns.</p>
<p><strong>3. </strong><a href="http://www.designwarehousesantafe.com/product/601/"><strong>Goodnight Bush</strong></a><br />
Hilarious parody of the classic children&#8217;s book <em>Goodnight Moon</em>, making fun of the Bush Presidency.</p>
<p><strong>4. Type: A Visual History of Typefaces and Graphic Styles, </strong><a href="http://www.amazon.com/Type-Visual-History-Typefaces-Graphic/dp/3836511010/ref=pd_sim_b_2"><strong>Vols. 1</strong></a><strong> &amp; </strong><a href="http://www.amazon.com/Visual-History-Typefaces-Graphic-1901-1938/dp/3836515148/ref=pd_bxgy_b_img_b"><strong>2</strong></a><br />
Another item for typophiles, like myself: &#8220;A connoisseur&#8217;s overview of typeface design, exploring the most elegant fonts from the history of publishing.&#8221;</p>
<p><strong>5. </strong><a href="http://www.amazon.com/DCI-Paper-10-Ounce-Porcelain-Travel/dp/B0016CSBJS/ref=sr_1_1?ie=UTF8&amp;s=home-garden&amp;qid=1267132234&amp;sr=8-1"><strong>I Am Not A Paper Cup</strong></a><br />
Simple and useful, a wonderful alternative to disposable beverage cups.</p>
<p><strong>6. </strong><a href="http://www.uncommongoods.com/item/item.jsp?itemId=17280"><strong>Come In/Go Away Doormat</strong></a><br />
Brilliant typeplay allows this single mat to either welcome or cast away visitors.</p>
<p><strong>7. </strong><a href="http://www.dickblick.com/products/koh-i-noor-rapidograph-pens/"><strong>Rapidograph Pens</strong></a><br />
For the old-school designer and everyone who values the perfect pen for precise drawing. A new set has been on my Want list for some time now!</p>
<p><strong>8. </strong><a href="http://issuu.com/amandawoodward/docs/woodward_cookbook_09"><strong>Sweet Treats — A Typographical Cookbook</strong></a><br />
So I think you get that I love typography. I just can&#8217;t get enough. Also? I love to bake. And I know there are plenty of you out there who are just like me. This cookbook satisfies these two great loves in one elegant package.</p>
<p><strong>9. </strong><a href="http://tweetbottle.com/"><strong>Tweetbottle</strong></a><br />
Another great way to cut back on disposable cups and bottles! And this one is geared specifically toward those of us who are not only environmentally concerned, but who are also addicted to Twitter.</p>
<p><strong>10. </strong><a href="http://www.meninos.us/products.php?product=Ps-Magnet-Kit"><strong>PS Magnet Kit</strong></a><br />
Need I say more? These are soon to be all over my refrigerator.</p>
<p>That wraps up this Love! Roundup. I empty my Love! folder monthly, so check back at the end of March when I post next month&#8217;s roundup to see more fun items. If you have a product you&#8217;d like me to take a look at and possibly feature, you can send links to ayeager [at] hyperfocusnyc.com.</p>
]]></content:encoded>
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		<title>Monday Find</title>
		<link>http://hyperfocusnyc.com/blog/2010/02/22/monday-find-3/</link>
		<comments>http://hyperfocusnyc.com/blog/2010/02/22/monday-find-3/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 21:16:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Found Online]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Letterheady]]></category>

		<guid isPermaLink="false">http://hyperfocusnyc.com/blog/?p=517</guid>
		<description><![CDATA[
What is Letterheady, you might ask? A blog that showcases nothing but letterhead designs from various time periods, of course!
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.letterheady.com"><img class="alignnone size-full wp-image-518" title="Picture 1" src="http://hyperfocusnyc.com/blog/wp-content/uploads/2010/02/Picture-13.png" alt="" width="495" height="650" /></a></p>
<p><strong>What is <a href="http://www.letterheady.com">Letterheady</a>,</strong> you might ask? A blog that showcases nothing but letterhead designs from various time periods, of course!</p>
]]></content:encoded>
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		<title>Babies with Laser Eyes</title>
		<link>http://hyperfocusnyc.com/blog/2010/02/18/babies-with-laser-eyes/</link>
		<comments>http://hyperfocusnyc.com/blog/2010/02/18/babies-with-laser-eyes/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 14:54:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Found Online]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Babies with Laser Eyes]]></category>

		<guid isPermaLink="false">http://hyperfocusnyc.com/blog/?p=513</guid>
		<description><![CDATA[
Seems like everyone is throwing ridiculous stuff up on a Tumblr these days in an effort to get laughs and, I guess, famous—if you call getting a book deal for your ridiculous stuff &#8220;famous&#8221;.
The most recent Tumblr bog to grab my attention is Babies with Laser Eyes. Why? Because as a matter of fact I [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://babieswithlasereyes.com/"><img class="alignnone size-full wp-image-514" title="tumblr_kx7r3uTxin1qb1cd3o1_500" src="http://hyperfocusnyc.com/blog/wp-content/uploads/2010/02/tumblr_kx7r3uTxin1qb1cd3o1_500.jpg" alt="" width="500" height="567" /></a></p>
<p><strong>Seems like everyone is throwing ridiculous stuff</strong> up on a Tumblr these days in an effort to get laughs and, I guess, famous—if you call getting a book deal for your ridiculous stuff &#8220;famous&#8221;.</p>
<p>The most recent Tumblr bog to grab my attention is <a href="http://babieswithlasereyes.com/">Babies with Laser Eyes</a>. Why? Because as a matter of fact I happen to love ridiculous-looking babies, especially if they&#8217;re making that &#8220;I&#8217;m not just scared, I&#8217;m shaken to the very core and am about to cry &#8221; look. Also, I like lasers. Put them together. What&#8217;s not to like?</p>
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