The Sweeties photo shoot went wonderfully. Special thanks to photographer Nathan Sayers! Above is the promo ad to announce Sweeties’ launch at the Greenpoint Food Market on May 22. As part of the campaign, I’ve also designed a blog where you can follow along through the launch date and beyond to see what’s happening with the brand, and a Facebook fan page where you can interact with other fans and participate in a Guess the Secret discussion to win a complimentary mini Sweetie at the launch event. A full web site is currently under construction and won’t be revealed until after the Food Market launch, so you’ll have to be patient for that…
This coming Tuesday I’ll be shooting for the Sweeties New York Pastry Co. project with photographer Nathan Sayers, whom I’ve shot with plenty of times while working as the Associate Art Director for Dance Spirit magazine over the years. We’ll be working in his studio on product shots for the web site as well as for an advertising campaign I’ve developed. Chat Plates from the MoMA Store are involved, but that’s all I can say for now…
Above is a screen shot of some of Nathan’s work and you can see more at www.nathansayers.com.
Above is some of the initial branding work for a new project: a wholesale homestyle vegan bakery. You can see a sneak peak at the logo and identity set I’ve developed and designed for the brand, playing off the feel of a recipe card. A marketing/advertising campaign, as well as packaging and a web site, are currently in the beginning stages of being developed with an expected launch date of May 22.
So, MTV has upgraded their logo, dropping off “Music Television”. I can’t say I’m a big fan of photography in logos and I certainly miss the old MTV I grew up on. But let’s face it, MTV is no longer Music Television, anyway. In recognizing the changes the channel has already made to it’s programming, I agree with those who say this change is long overdue.
MTV says: … The logo is part of MTV’s re-invention to connect with today’s millennial generation and bring them in as part of the channel.
What do you guys think?
I literally just came across this packaging for Backyard vineyards, done by Barral Fabien. The intricate and beautiful detail in the custom typography and the illustrations floored me.
An explanation of the job and concept, as well as details of the actual label can be viewed here.
I think most Brooklynites are already savvy but I wanted to give a quick mention to Brokelyn, just in case. Brokelyn is a web magazine “founded in celebration of a place we’re endlessly enthusiastic about, no matter how [synonym for crummy] the [synonym for economy] gets.”
I check, and check back often. And believe it or not, there’s a lot of cool stuff out there in the Borough of Kings that doesn’t cost much. Plus, aside from being a great resource, Brokelyn’s fabulous identity was designed by my former undergrad classmates at Tyler School of Art, The Heads of State.
Currently? I’m reading Best Cheap Beers for the Superbowl.
The iPhone wallpapers are here! Download your favorite or the entire series below and share them with your friends. And don’t forget to check out the rest of my work at the Hyperfocus Studio website.
The VOX magazine portfolio link has been updated on HyperfocusNYC to include the column design featured below. You can view the entire VOX series here.
Rough, first version of packaging for Hair Metal salon’s hair care line. Bottle and label for Acid Rain Clarifying Shampoo and Radium Daily Conditioner.
I’ve been battling with a brand I’m developing as a personal project for a salon in Williamsburg, BK called Hair Metal. Their brand as it is now is very much full-on METAL. They use the Iron Maiden font and… Well, you get it. It hits you over the head. So I’m trying to give it a more high-end, subtle feel without losing the metal edge entirely. Here’s round one: the logo and stationery set. Packaging for a product line to come soon!
