Archive for the 'Advertising' Category

Kitchen La Bohème

My ever-evolving side project, my personal food blog Kitchen La Bohème, has a fresh new look. I’m always at my happiest when I’m preparing and photographing dishes for KLB! Tweaking the graphic elements and branding, and overseeing the project as it developed into the “Bohemian Kitchen” that I’d originally dreamed up has been an exciting process.

KLB is a source for Vegan and Vegetarian recipes and other food-related content, and a platform for inciting social change by showing how beautiful and delicious plant-based cuisine can be. Check out the full blog here!

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Happy and Chic

Outtake from a recent Jonathan Adler Mother’s Day Gift Guide photo shoot.

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These Sweeties Have a Secret

The Sweeties photo shoot went wonderfully. Special thanks to photographer Nathan Sayers! Above is the promo ad to announce Sweeties’ launch at the Greenpoint Food Market on May 22. As part of the campaign, I’ve also designed a blog where you can follow along through the launch date and beyond to see what’s happening with the brand, and a Facebook fan page where you can interact with other fans and participate in a Guess the Secret discussion to win a complimentary mini Sweetie at the launch event. A full web site is currently under construction and won’t be revealed until after the Food Market launch, so you’ll have to be patient for that…

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Progress Report

This coming Tuesday I’ll be shooting for the Sweeties New York Pastry Co. project with photographer Nathan Sayers, whom I’ve shot with plenty of times while working as the Associate Art Director for Dance Spirit magazine over the years. We’ll be working in his studio on product shots for the web site as well as for an advertising campaign I’ve developed. Chat Plates from the MoMA Store are involved, but that’s all I can say for now…

Above is a screen shot of some of Nathan’s work and you can see more at www.nathansayers.com.

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Monday Find

This series of billboards created by Joni Kukkohovi for the Cancer Society of Finland blew me away. Each one was crafted using actual cigarettes. The fabulous campaign earned Joni and his creative team plenty of awards, including Cannes Lions, Eurobest, Cresta and Epica.

The full campaign can be viewed on the Behance Network, here. To find out more about Joni and his business, FWD Helsinki, visit www.fwd.fi/

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