Good design is good business
Alyssa Yeager

Everyone seems to know it, everyone seems to want it, and designers, innovators, creatives are in place to provide it; yet when we're not dealing with enterprises that get it, it becomes necessary to continually justify what we bring to the table and make a business case for investing further in it.
This Fast Company article does an excellent job of making that case; and explaining what is inherently obvious to many, but not all.
What everything in this issue shares is a motivating ethos that [Thomas Watson Jr.] also hinted at during his Wharton speech, just before the quote that everyone knows. ‘We are convinced,’ he said, ‘that good design can materially help make a good product reach its full potential.’ Replace product with business. Or even person. In every instance, the wisdom rings true.
