"Clean design married with wit can make marketing and products beautiful, intelligent and fun. My mission is to enhance and add value to brands and campaigns by connecting insights to creative that is driven by a deeply human understanding of people."
Alyssa is a seasoned Creative with 15 years of experience across a range of industries and brands, from cutting edge consumer brands like Brooklyn Industries and Jonathan Adler, to global holding companies like WPP.
Spearheading Creative Services at New York City-based Public Affairs firm Global Strategy Group (GSG), Alyssa works to grow a strong creative presence across practice areas, products, and offerings. She plays a leading role in managing GSG’s brand, and developing client deliverables that effectively motivate and inspire audiences.
Prior to GSG, Alyssa lead a creative team focused on marketing and information design at global research company Kantar TNS, where she played an instrumental role in establishing new deliverables for clients including Bill & Melinda Gates Foundation, Google, Heineken, P&G, Proximo Spirits, Tabasco, Verizon, and Visa. Collaborating with global leads, Alyssa helped set the creative direction for the US and the greater Americas, and devoted much of her time to building a community across the Americas to embed design into the business.
Alyssa is also an emerging contemporary artist, and shows her artwork across New York City.
Alyssa earned her BFA in Graphic and Interactive Design from Temple University’s Tyler School of Art in 2001.
©2008-2018 / Alyssa Yeager